If I want a pen and can’t find it discounted, I may simply not buy it. I’m also encouraged to time my purchases around discounts. I recognise that I did very well there, but still I now find it impossible to conceive of paying over £800 for the new turquoise one, even though that’s what most retailers have it listed at and what most buyers are prepared to pay. I have felt this with Visconti, where I have paid £350 each for two Homo Sapiens editions. Effectively that discount poisons the well for the brand. If Endless Pens can sell an Aurora Minerali for $398, it becomes very difficult for me to contemplate paying £600 for not only that exact model, but any Aurora 88, now or even in the future once that promotion expires. Of course, at the other end of the spectrum, a huge discount can trigger me to buy a pen I don’t really want - an equally problematic outcome!ĭiscounting has also changed my perception for what pens are worth. When I get emails from the American retailers offering a free bottle of ink of case with an expensive pen, I run the numbers and get cross when I find it equates to something like a 3% discount. When you get 10% just for signing up to a newsletter, it’s no longer a special occasion that spurs me to action instead it’s an expectation, and stores that don’t provide a discount actually annoy me. Some retailers like Iguanasell heavily undercut competitors year-round on nearly all brands others like Endless Pens give a rotating set of steep discounts.įirst, I’ve become totally desensitized to ‘normal’ discounts. Pelikan and Aurora seem to get the biggest cuts - I saw 50% off Optima flex the other day - but discounting is common even for Montblanc, with Wheeler’s offering 20% off at least a few times each year. I’ve been so conditioned by discounting that I expect a saving by default. I don’t think I can buy a pen at RRP any more.
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